DMAEMAIL+ Event
The Email Marketing Council have launched a new series of events called DMAEMAIL+ that will both provide practical advice and information on email marketing, along with how to effectively integrate...
View ArticleEmail Marketing Roundup: Summer
The DMA Email Marketing Council blog has continued to deliver a range of topics of interest to email marketers everywhere through the summer. Here are three of the highlights that caught my attention:...
View ArticleFear not, innovate and thrive
With innovation being the word on every marketer’s lips, Fear, faith & fortune, a day of talks organised by the DMA on a crisp November morning, was a timely opportunity to chew the cud with our...
View ArticleEU Data Protection Regulation: “Amend rather than diss’ and defy!”
Bizarre. Last Friday, I left the DMA’s Data protection 2013 conference inspired – not my normal feeling after a data protection event. The main reason was the words of the final speaker David...
View ArticleBMW, British Airways and Grokker: which offers the best brand experience?
In June, members of the DMA’s Brand Activation Council paid a visit to a Taste of London – the capital’s biggest annual festival of food – to find what kind of experience some of the world’s biggest...
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